PROMOTION

1.       INFORMATIVE PROMOTION

Giving this information to prospective customers than intended, also addressed to 'intermediaries'. Informative promotion is used to inform you about a new product, or a new feature as well as to create primary demand. If the target market is aware terntang company's products, as well as increasing competition, the company doing the advertising is persuasive / coax. This persuasive ads aim to create selective demand, which is for you to create demand for the product / brand company.

2.       PERSUASIVE PROMOTION

Here means trying to persuade companies to convince consumers to buy their products, rather than the other products, although the same function. Reminded, means companies are trying to convince consumers to buy their products, here there is a process in which repetition (as many similar products on the market, and consumers already know.)

3.       REMINDING PROMOTION

Reminder promotion are used to retain customer awareness and interest of an established product. Remind, that in order to keep the product in mind Buyers of all time, maintain awareness product will most attention. Reminder advertising reinforces previous promotional activity by keeping the name of good, service, person, or cause before the public.

-          What is promotion

It is no longer enough for a business to have great products.  Lots of businesses have those too.  Customers need to know about a great product and be persuaded to buy.  That is the role of promotion. Promotion is all about communication.  Why because promotion is the way in a business makes its products known to the customers, both current and potential. The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy. It is a common mistake to believe that promotion by business is all about advertising.  It isn’t. There are a variety of approaches that a business can take to get their message across to customers, although advertising is certainly an important one. It is important to understand that a business will use more than one method of promotion. The variety of promotional methods used is referred to as the promotional mix.

-          What is Sales Promotion

Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examplesinclude contests, coupons,freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmicks by many.

-          Why do we need a promotion ?

Because a promotion very important, promotion is one of the primary elements used in the marketing mix. A promotion highly function as Discovery of the idea, Detailed Investigation, Assembling the proposition, Financing and Presentation of the Proposition. Product promotion  used to convince potential customers to buy products from it instead of from a competitor.

1.  Explains major features and benefits of its products;
2. Tells where those products are sold;
3. Advertises sales on those products;
4. Answers customer questions;
5. Introduces new products.